SERVICES

WEB DESIGN

Digital Content that Resonates across Platforms and Browsers

 

 

1. Web Design for an Interconnected World. Web design is no longer synonymous with the creation of websites as stand-alone communication tools. Today, websites work best when they are optimized for social media, search engines, desktop and mobile devices.

 

“BROCHUREWARE” NO LONGER WORKS2. “Brochureware” No Longer Works. Businesses can no longer impress or inspire consumers with “brochureware” websites that simply publish online text and graphics designed for traditional hard-copy media. Increasingly, businesses consider and exploit the fuller potential of the digital and deeply social ecosystem. From this holistic perspective, web development strategies designed and executed by experts can significantly accelerate sales growth, dramatically reduce costs and harness the “viral” potential of social media.

 

3. Measurement Matters. As the saying goes, “If you can’t measure it, you can’t manage it.”  Today, a variety of affordable data analytic tools make it easy to measure the effectiveness digital content, marketing campaigns, and the relative responsiveness of audience segments worldwide. Using these tools, GraphicIQ helps clients continually refine their digital strategies.

 

At GraphicIQ, we offer clients an experience similar to visiting a bespoke tailor, but our fees and quality of service always provide an attractive return on the investment. Competitively, we have distinguished ourselves in the “middle ground” between 1) large design firms often faulted for bloated budgets and an over-reliance on junior talent, and 2) “Do-it-yourself” and outsourced services that often fail to capture the unique essence of the brand.

 

 

MOBILE & APPS

 

Desktop computers are no longer the exclusive gateway to the Internet. Increasingly, people access online content through a variety of browsers, apps and devices (e.g., smart phones, tablets). To capture maximum traffic, we typically create several versions of each client website, customizing the content and layout to fit the features of various mobile platforms.

 

At GraphicIQ, we offer clients an experience similar to visiting a bespoke tailor, but our fees and quality of service always provide an attractive return on the investment. Competitively, we have distinguished ourselves in the “middle ground” between 1) large design firms often faulted for bloated budgets and an over-reliance on junior talent, and 2) “Do-it-yourself” and outsourced services that often fail to capture the unique essence of the brand.

 

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