Cross River Bank was founded in 2008, a few months after the collapse of Lehman Brothers deepened the crisis of trust in the global financial system. The creation of Cross River Bank was a response to this historic milestone and to the needs of individual and corporate consumers looking for a bank with a genuine commitment to the communities it serves. Since 2012, GraphicIQ has been managing a multi-channel branding and marketing program to express and amplify Cross River Bank’s vision for the revival of community-centered banking.
The new CRB website uses an intuitive information architecture to lay out and appropriately highlight information and news for the bank’s individual and corporate clients. The website has already started to bring increased traffic to social media pages, where CRB now regularly posts announcements and media placements that reinforce the CRB brand.
Every year, GraphicIQ provides creative leadership and execution for CRB’s advertising campaigns, which includes placement of print ads in industry and mainstream publications. The ad campaigns cover a range of event-driven, product-related, promotional and community-focused themes.
PROMOTIONAL OUTDOOR PRINT
Large-format printed materials for industry and community events help create a sense of occasion. For CRB, GraphicIQ created promotional flyers, banners and posters for event sponsorships that helped the bank nurture its ties with the community.
Success isn’t always easy to measure. But it’s often helpful to use quantitative performance metrics to assess the impact of our campaigns. For CRB, we work with the in-house team to track the growth of new accounts and deposits. The growth remains steady, and we appreciate working with a business that understands the value of measurement as an essential aspect of branding and marketing.